Reputation Management System

All the good things taking place within an organization that contribute to a positive reputation are stored in an intangible storage tank, or reservoir. It’s what we call the Reservoir of Goodwill…and it’s a vital but frequently overlooked concept that can make or break organizations of every kind. Because it is the goodwill contained in that reservoir that sustains every organization during a crisis. If the negative occurrence is relatively small, then you can imagine that a small amount of the goodwill drains from the reservoir. If it’s something major—such as a life-threatening accident or allegations of criminal activity—then a significant amount of the goodwill drains from the reservoir.

Deposits of goodwill must be continually made into the reservoir to ensure that there is a sufficient amount of goodwill to draw on when times are tough. Because once something bad happens, the opportunity to deposit goodwill temporarily stops.

“Reputation risk is nearly three times greater than the risk of terrorism and the risk of natural disaster. It also far surpasses regulatory, human capital, IT network and market risks.”
From a 2005 Economist Intelligence Unit study

Introducing The Power of Goodwill Staff Development System

The Power of Goodwill is an interactive, easy-to-use staff development program that explains to employees at all levels the important role they play in contributing to the reservoir of goodwill for their employer. The software program takes most people less than 15 minutes to use. It is informative, entertaining, practical, and provides action steps that can be implemented quickly and easily.

The Power of Goodwill is an excellent tool for developing every employee into a champion of an organization. The quick training program makes it very clear that each employee has a responsibility to communicate, demonstrate respect and honesty, reach out to customers and the community, and contribute to the strength of the brand. Each participant receives a Power of Goodwill action plan, so they’ll know how to effectively build more goodwill.

The Power of Goodwill…and the power of 15 minutes

Imagine the impact of your employees understanding their role in building, maintaining, and enhancing the reputation of the organization. They can, and they will, after participating in The Power of Goodwill’s brief 15-minute program. Our staff development software is designed to implement the Reputation Management System at all levels of an organization, including senior management; middle management and supervisors; professional staff; and non-professional staff.

The Power of Goodwill staff development software also provides leaders of your organization with important information about the way all employees feel about their management and you as an employer. The results provide an excellent starting point for strategic planning, or to enhance communications or strategic plans already in place. And when plans are made to repeat The Power of Goodwill staff development tool, the results can be used to measure improvement and growth.

In addition to our 15-minute staff development software, The Reputation Management System includes the following elements:

  • High-energy, informative speakers
  • Workshops and in-service training sessions
  • Workbooks
  • One-on-one leadership consulting
  • Public relations and reputation counsel
  • Crisis planning and management
  • Focus group research and communications audits
  • Strategic planning

Reputation is a major concern for top executives of all types of organizations. Employees at all levels play a significant role in shaping an organization’s reputation, but are rarely, if ever, trained to understand this or to maximize their role in building and strengthening reputation.

Give us a call today to determine which elements of the Reputation Management System will work best for you, your budget, and your organization! 816-941-3600

“Nearly nine out of ten executives say the amount of damage to corporate reputations is growing.”
April 5, 2007 issue of Ethical Corporation Magazine