Reputation Management

We all know that employees and others working on behalf of your organization contribute to your organization’s reputation just by doing what they are supposed to do. But what if all of your employees fully understood their role in building, maintaining, and enhancing the reputation of your organization? What if management meetings routinely included discussion of reputation? And what if every employee, from top to bottom, shared a new vocabulary that provided instant common ground for discussing the reputation of your organization? You can be certain that great new ideas would surface…attitudes and behaviors would change…teamwork would improve.

And just imagine what would happen if all employees had an easy-to-follow action plan for increasing their contributions to a positive reputation.

With The Power of Goodwill, this can happen, quickly and simply.

“Reputation is now considered part of everyone’s job—from the mailroom to the boardroom.”
—Dr. Leslie Gaines-Ross, author and internationally recognized expert on reputation management

Successful organizations have many attributes that contribute to a positive reputation: outstanding employees, excellent products and services, community involvement, a proactive public relations program…the list goes on.

Few will dispute that organizations must have a strong, positive reputation to truly be successful. And likewise, few can deny the fact that every organization will experience negative situations impacting the way they are viewed by key constituents. In some cases, crisis situations are played out before the public through the media. It isn’t a matter of if these situations will occur—it’s a matter of when. And the moment a crisis begins, the opportunity to build a strong reputation ends. The reputation that exists when the crisis starts must sustain an organization through the duration of the crisis, and beyond.

Our Reputation Management System features an online staff development tool that explains the importance of reputation and the significance of the Reservoir of Goodwill to employees at all levels of your organization. This interactive, 15-minute program includes a survey component that provides leaders with valuable employee feedback, and at the end of the training, each employee receives a customized Goodwill Action Plan.