Morale-Based Marketing System

The Morale-Based Marketing System provides everything you need to implement a program in your organization that will inspire employees to become your ambassadors. The Morale-Based Marketing System ensures that the Jars of Goodwill are staying full. By following this system, you’ll develop an individualized program that works for you based on your employees and the culture of your organization. There’s no cookie-cutter aspect to Morale-Based Marketing. Using our system, you customize a program that will work for you.

Treat your employees as if your organization’s reputation depends on them. Because it does.

Morale-Based Marketing activities fall into five categories. These are the five major categories of information your employees want to know and must know to be fully engaged, satisfied with their jobs, and representing your organization as an ambassador.
YOUR EMPLOYEES WANT TO KNOW…
What’s going on in the organization.

YOUR EMPLOYEES WANT TO KNOW…
Everything about your brand.

YOUR EMPLOYEES WANT TO KNOW…
All about your audiences.

YOUR EMPLOYEES WANT TO KNOW…
The values of the organization.

YOUR EMPLOYEES WANT TO KNOW…
That they are number one in your organization.

And don’t forget…while you’re helping your reputation, you’ll also be helping your bottom line! Employee recognition gurus Adrian Gostick and Chester Elton have used long-range research to prove that there is a link between employee recognition, employee engagement, and “a significantly higher return on equity, return on assets, and operating margin.”

The Morale-Based Marketing System includes the following elements:

  • Morale-Based Marketing software assessment tool for managers
  • One-on-one or group coaching
  • Workshops and leadership training
  • Ongoing management support
  • The Morale-Based Marketing WorkbookCD, “What Your Employees Want You to Know”
  • Subscription to the monthly Power of Goodwill e-newsletter
  • Special Reports, including “Generation Affirmation—Working with Older Adults, Boomers, and Gen X and Y Employees” and “Engaging New Employees from Day One!”
  • Telephone coaching
  • Online employee survey
  • Employee focus group research

Give us a call today to determine which elements of the Morale-Based Marketing System will work best for you, your budget, and your organization! 816-941-3600