A blog about reputation, marketing and employee morale.

Employees want to know

Posted by Janet Smith on September 15, 2008

Employees want to know a lot about the organizations they work for. They want to know as much as possible about strategy, R&D, possible changes, problems, successes, goals, threats…even when these things have absolutely nothing to do with the jobs they do every day.

It’s human nature to want to know what you’re contributing to; to understand the big picture. Absent that, a man digging a hole for a foundation simply feels that he’s digging a hole. But share with him drawings of the state-of-the-art children’s hospital that will be built there…and the number of lives that may be saved at that hospital…and he immediately feels he is an important part of something meaningful.

Of course, every work place has some issues or information that must be kept confidential. But bosses who routinely share information only on a “need to know” basis are missing out on the opportunity to inspire, motivate and fully engage employees.

Communicating with employees is good for the bottom line, too. The consulting firm Watson Wyatt polled more than 260 companies for its 2007/2008 Communication ROI study. They found that companies with the most effective employee communications practices had nearly a 50 percent higher total return to shareholders between 2002 and 2006, when compared with companies that are less effective communicators.

There’s just no down side to communicating openly and frequently with all employees—at all levels, in all categories, no matter what their function or job description.

Like this post? Subscribe to The Goodwill Blog via RSS or email.

Comments are closed.