A blog about reputation, marketing and employee morale.

Use CRM software to track employee appreciation

Posted by Drew Schiller on May 5, 2008

Want to increase worker productivity? Just thank your employees more often, and take a personal interest in their lives. But when you have calls to return, vendors to pay, meetings to attend and TPS reports to file, employee warm-and-fuzzies can fall to the bottom of your to-do list. What’s a manager to do?

Here’s a tip. Use Customer Relationship Management (CRM) software! Such programs remind you to follow up with clients and help you remember personal information about them (for example, they have an office cat named “Abbey,” an allergy to peanuts, a NASCAR obsession). Why not use the same software to track the important minutiae of your employees’ lives? This way, you can always ask personal, relevant, thoughtful questions when you stop by their desks (“Is Bobby playing baseball this year?”). You can also set your CRM with alerts to remind you to praise and show appreciation to your staff members a minimum of once every seven days.

With CRM software, you can easily document and make note of employee information including:

  • Birthday
  • Spouse’s name
  • Children’s names and ages
  • Hobbies and special interests
  • Favorite vacation spot
  • Career goals
  • What makes them feel motivated and appreciated (remember to ask your employees what makes them feel appreciated and gets them motivated!)

There’s nothing wrong with using available technology to help you be a better boss, leading to employees who are happier, more engaged and more productive. So use CRM software to strengthen your Employee Relationship Management (ERM) skills, and you and your employees will all benefit. Since the customer if not number one…ERM makes a lot of sense!

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4 Comments

  1. Nancy Arter

    Hi, I love this post! And you’re right — there is nothing that better provides a boost in the spirit than being recognized for your hard work or just knowing that your managers care about you. This is a great idea that all companies should consider.

    Great post!

  2. Drew Schiller

    @Nancy: Thanks for the compliment on the post, Nancy. I’ve been thinking about using CRM for employee relations for awhile now, so there may be more posts coming on this subject.

  3. Josh Whiting

    I agree this is an excellent post, most people and businesses over look the possibility of using their CRM Software as a way to develop a better relationship with their employees and ultimately lowering turnover rates. Some vendors like Salesboom.com and Salesforce have features like time sheets and real time alerts or even message boards built within their Web Based CRM solution. These features allows you to see how projects and tasks are progressing allowing you to easily notice which employees are your star players. Along with this you will be able to keep track of all relevant employee information like mentioned in this post.

  4. Drew Schiller

    Cool, thanks Josh. And thank you for the information!