A blog about reputation, marketing and employee morale.

Recession is a golden opportunity to say thank you

Posted by Janet Smith on April 9, 2008

The U.S. Bureau of Labor Statistics says that the number of payroll jobs decreased in March by 80,000. That’s the biggest monthly job loss in five years. So with fewer jobs available, employers may be thinking they’ll have an easier time holding on to their workforce. Retention may become less of a problem.

Yeah, well, maybe. But the inverse reaction is that morale goes down when employees don’t feel valued and important at work…and they feel that they’re stuck there.

A recession(ish) economy provides bosses everywhere with a golden opportunity to win over employees who may stick around longer than they had planned. Carpe diem! Immediately! And if you’re not sure where to start, here’s something that’s simple to do and won’t cost you a penny:

Say thank you to those who work for you. Thank each person for something specific he or she has done recently to help you, help the company, help a customer, or help another employee…or for consistently doing a great job.

Words of thanks are most effective when you comment on something specific. Don’t just say, “Thanks for everything.” Say, “I want to thank you for coming in early yesterday to make sure that report was ready. I appreciate it so much—and I know everyone else on the team does, too.” Or, “I’ve been meaning to thank you for always being so pleasant on the phone. I know our customers love hearing your cheerful voice when they call!”

Employees love knowing that you notice and appreciate their efforts. And they want to hear your praise more often than you may think. How often? I’ll address that in another day or two!

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