A blog about reputation, marketing and employee morale.

Introducing The Goodwill Blog

Posted by Janet Smith on April 1, 2008

I’ve seen statistics that more than 125,000 new blogs make their debut each and every day. And today, this is one of them. I’ve been thinking about starting this blog for a long time, while my partner Drew and I have been hard at work launching The Power of Goodwill. It’s been on my to-do list for a lot of weeks. I’ve noodled around with various ideas for topics and have written a sample paragraph or two. Thanks to John Jantsch, a great guy and the genius founder of Duct Tape Marketing, for helping to push me into the blogosphere. (John: It didn’t happen as quickly as I hoped it would, but finally—here I am!)

Every few days, I’ll write in this blog about reputation, employee morale, and the connection between the two. If you become a regular reader, and I hope you will, I’m warning you now that you’ll get tired of this statement: If you don’t treat your employees like they’re number one…your employees won’t make your customers feel like they’re number one. Employees who feel marginalized care less about quality, meeting deadlines, going the extra mile, and being innovative. They complain to each other—which is normal. But many more of these unhappy/unengaged employees (more of them than you think, and more often than you think) complain to your customers—which is damaging. Anyone who has ever worked pretty much knows the harm that unhappy and/or unengaged employees do to an organization and ultimately, to its reputation.

There are some great leaders and management folks who get it. Unfortunately, there are many more who don’t get it, or don’t believe it, or choose to ignore it. I created the Morale-Based Marketing System to help those that get it get better at it. And to help those that don’t get it, get it.

Like this post? Subscribe to The Goodwill Blog via RSS or email.

1 Comment

  1. Rev. Dr. Ed Golden

    When it comes to realizing that the most overlooked variable in the business world is utilization and preservation of human resources, Janet has nailed the reason why. If we are to REALLY be the world leader in industry, business, and technology, we must embrace the very simple, very pertinent, and very obvious truth about how we do what we do. When the average life span of a CEO is two years, and 5,000 people get laid off from major corporations every year (usually around Christmas time), we have not only missed the pass, we haven’t seen the ball since kickoff. It’s time to examine the very reasons why each and every person does what they do, and to find out, we have to have to courage to ask them, and the wisdom to listen to them. You can either use the Goodwill you have, or step aside and watch the ones who do. There couldn’t be a better way to turn our country around so that we operate on genuine pride instead of haste and greed. Blessings dear friends, Doc