FAQs
Q: What kinds of organizations benefit from The Power of Goodwill and Morale-Based Marketing?
A: Absolutely any organization will benefit, whether there are two employees, several hundred, or thousands. We don’t use a cookie-cutter approach when developing our products and services, so we’re just right for:
- Small businesses
- Large companies
- Restaurants
- Hospitals
- Schools and school districts
- Institutions of higher learning
- Medical practices
- Law firms
- Non-profit organizations
- Municipalities
- Associations
- Government agencies
- Churches and other faith-based groups
Q: I’m a department manager for a large company, and there are 15 people in my department. Can I use the Morale-Based Marketing System in my department, or does it only work when it’s implemented throughout the entire organization?
A: We will gladly work with one department of a larger organization, and applaud managers who are motivated to improve the culture and communication of the departments they oversee. Of course, the more widespread the use of Morale-Based Marketing in an organization, the more its employees will become ambassadors…and the more the reputation will benefit. But any step is a step in the right direction.
Q: How do I know whether or not my employees are currently ambassadors for my organization?
A: The only way to really know for sure is to conduct research among employees to find out what they’re thinking and feeling about their jobs, their bosses, and their employers. That’s one of the first things you’ll learn about with the Morale-Based Marketing system.
Q: Why do you say that the customer isn’t number one?
A: Welcome to the twenty-first century. Used to be, employees were, by and large, loyal to their employers unless they were treated so poorly that loyalty was no longer a viable option. You could tell employees that the customer is number one, and they’d pretty much agree with you and follow that command.
Times have changed, though, and employees have higher expectations of their employers, along with greater needs and wants. Employees really want to feel connected and happy on the job, but it won’t happen unless they’re made to feel that they’re number one. They want to be treated with respect, communicated with, valued and appreciated, and shown how they are contributing to the success of the organization. They expect to be listened to, rewarded, nurtured, and given opportunities to learn more and grow. With Morale-Based Marketing, leaders and managers learn to put simple steps in place that help make employees feel connected and happy at work. The result? Employees who are inspired to be true ambassadors of the organization, and who are assets to the organization’s reputation.
Treat your employees as if your organization’s reputation depends on it…because it does depend on it!
