About The Power of Goodwill

The Power of Goodwill helps your organization build a stronger reputation by making your employees number one. We know that by treating your employees as number one, they will treat your customers as number one—and this is a critical piece of an organization’s reputation.

“Many leaders don’t realize that the rules of business have changed almost overnight. The old paradigm says that your primary focus should be on keeping your customer happy. The new paradigm says the employees have taken over that spot. Keep them engaged and they’ll keep your customers happy. Neglect their needs and they won’t be so concerned about keeping their end of the bargain. In the end, not only will some of them go elsewhere, your customers may follow suit.”
—Joanne G. Sujansky, Ph.D., founder and CEO of KEYGroup human resources consulting firm

We’re passionate about reputation…and we’re passionate about something we’ve discovered working in public relations for nearly 30 years: Your employees want to do so much more for your organization than they are doing right now! And once you’ve created the environment for that to happen, your employees will become your ambassadors.

It’s a win-win. When employees become ambassadors for their employers, their quality of life actually improves. And your organization’s reputation and your bottom line improve as well.

Let The Power of Goodwill help you maximize the potential of your employees to build, maintain, and enhance your organization’s reputation. Our Morale-Based Marketing system, interactive software applications, coaching, and workshops provide the tools necessary to inspire employees to become ambassadors of your organization.

Learn more about Janet Smith, APR, the founder and president of The Power of Goodwill.